볼보자동차코리아, 신형 S90 캠페인 모델에 축구선수 손흥민 선정

볼보자동차코리아(대표: 이윤모) 자사의 브랜드 홍보대사 하반기 출시 예정인 신형 S90 캠페인 모델로 손흥민 선수를 발탁했다.



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minor-fareast;mso-hansi-font-family:Arial;color:windowtext">이번 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">모델
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">선정은 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">대한민국
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">축구를 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">대표하는
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">얼굴이자 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">세계
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">무대에서 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">활약하고
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">있는 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">그의
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">열정과 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">리더십이
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">차별화 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">된
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">럭셔리를 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">추구하는
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">볼보자동차의 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">브랜드
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">이미지와 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">잘
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">부합한다는 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">평가에
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">따라 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">이뤄졌다
. minor-fareast;mso-hansi-font-family:Arial;color:windowtext">특히 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">세계
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">최정상 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">선수로
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">활약하고 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">있는
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">손흥민 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">선수와의
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">캠페인 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">작업을
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">통해 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">새로운
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">플래그십세단 color:windowtext"> S90 mso-hansi-font-family:Arial;color:windowtext">의 minor-fareast;mso-hansi-font-family:Arial;color:windowtext">매력과 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">가치를
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">지속 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">전달해
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">나갈 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">예정이다
.



minor-fareast;color:windowtext"> 



minor-fareast;mso-hansi-font-family:Arial;color:windowtext">대한민국 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">축구
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">국가대표의 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">주장인
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">손흥민 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">선수는
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">역대 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">최다
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">올해의 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">남자
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">선수 color:windowtext">’ Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">로
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">선정된 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">바
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">있으며 color:windowtext">, Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">유럽프로축구에
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">진출한 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">한국인
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">중 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">역대
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">최다 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">골
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">기록을 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">보유하며
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">대한민국 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">축구
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">역사의 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">새로운
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">이정표를 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">세우고
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">있다 color:windowtext">. Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">뛰어난
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">축구실력 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">뿐
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">아니라 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">최근
mso-fareast-theme-font:minor-fareast;color:windowtext"> ‘6·25 minor-fareast;mso-hansi-font-family:Arial;color:windowtext">전쟁 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">무공훈장
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">주인공 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">찾기
´ minor-fareast;mso-hansi-font-family:Arial;color:windowtext">캠페인 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">정책광고에
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">재능기부로 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">출연한
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">손흥민 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">선수는
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">문화체육관광부 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">집행
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">신종 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">코로나바이러스
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">감염증 color:windowtext">( Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">코로나
19) minor-fareast;mso-hansi-font-family:Arial;color:windowtext">확산 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">극복을
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">위한 color:windowtext"> mso-hansi-font-family:Arial;color:windowtext">집콕 minor-fareast;mso-hansi-font-family:Arial;color:windowtext">운동 color:windowtext">’ Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">강사로도
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">참여하는 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">등
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">범국가적인 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">활동도
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">활발하게 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">진행하고
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">있다 color:windowtext">.



minor-fareast;color:windowtext"> 



minor-fareast;color:windowtext"> 



minor-fareast;mso-hansi-font-family:Arial;color:windowtext">손흥민 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">선수는
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">앞으로 color:windowtext"> 1 mso-hansi-font-family:Arial;color:windowtext">년간 minor-fareast;mso-hansi-font-family:Arial;color:windowtext">볼보자동차 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">홍보대사이자
, minor-fareast;mso-hansi-font-family:Arial;color:windowtext">신형 color:windowtext"> S90 mso-hansi-font-family:Arial;color:windowtext">새로운 minor-fareast;mso-hansi-font-family:Arial;color:windowtext">캠페인의 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">모델로서
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">활동하며 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">고객들에게
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">볼보의 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">플래그십이
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">지향하는 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">새로운
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">리더십의 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">가치를
mso-fareast-theme-font:minor-fareast;color:windowtext"> minor-fareast;mso-hansi-font-family:Arial;color:windowtext">선보일 color:windowtext"> Arial;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Arial;
color:windowtext">예정이다
.



minor-fareast;color:windowtext"> 



한편 S90 국내에서 가장 경쟁이 치열한 세단시장에서 스웨디시 럭셔리의 존재감을 제시하는 최상위 모델이다. 지난해 모델 판매에서 XC60(2,969) XC40(1,638) 이어 번째로 높은 판매고(1,512) 기록하며 전년 대비 14.3% 세단 판매 성장을 이끈 있다. 신형 모델은 지난 2017 출시 이후 4년만에 선보이는 새로운 모델로 안전에 대한 새로운 브랜드 철학이 반영된 첨단 안전기술과 더욱 정교해진 디테일이 반영된 디자인 새로운 공간 경험을 강조한 상품 등을 갖추고 가을 국내 공식 출시될 예정이다.